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This Book Is an ActionFeminist Print Culture and Activist Aesthetics$
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Cecilia Konchar Farr and Jaime Harker

Print publication date: 2015

Print ISBN-13: 9780252039805

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039805.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 22 September 2021

“What Made Us Think They’d Pay Us for Making a Revolution?”

“What Made Us Think They’d Pay Us for Making a Revolution?”

Women in Distribution (WinD), 1974–1979

Chapter:
(p.66) Chapter 3 “What Made Us Think They’d Pay Us for Making a Revolution?”
Source:
This Book Is an Action
Author(s):

Julie R. Enszer

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252039805.003.0004

This chapter analyzes the case study of a feminist book distribution company Women in Distribution (WinD). WinD was established in late 1974 by three women (Helaine Harris, Cynthia Gair, and Lee Schwing), each with experience marketing and distributing lesbian-feminist materials. The story of WinD mirrors the growth in feminist publishing during the late 1970s and reinforces the power and influence of poetry, in particular, and of feminist writing more generally during the Women's Liberation Movement. WinD illuminates how feminist businesses negotiated feminist principles within a capitalist economy and demonstrates how feminist businesses experienced the increasingly neoliberal economy in the United States, naming it a threat to feminism and lesbian-feminism. Ultimately, feminist innovation and invention, embodied in the work of Gair, Harris, and Schwing, extended the economic engine of feminism.

Keywords:   feminist book distribution, book distribution company, feminism, Women in Distribution, Women's Liberation Movement, feminist business

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