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Conservative CounterrevolutionChallenging Liberalism in 1950s Milwaukee$
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Tula A. Connell

Print publication date: 2016

Print ISBN-13: 9780252039904

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039904.001.0001

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The Media Makes the Message

The Media Makes the Message

(p.39) 2 The Media Makes the Message
Conservative Counterrevolution

Tula A. Connell

University of Illinois Press

This chapter looks at how the city's fading foreign-language press and financially challenged labor media were offset by a vociferous conservative suburban press. Simultaneously, large mainstream media outlets began a notable ideological shift toward free market triumphalism, while the surge in far-right national broadcast media and print publications began reaching Milwaukee households. This chapter underlines how the spread of far-right media, far from spontaneous, was generated with the partnership of large corporate interests that privately financed such endeavors even as they publicly espoused support for New Deal principles. Although most corporations publicly remained moderate in their approach to issues such as public provision of social welfare programs and unionization, many joined with “fringe” groups to surreptitiously unravel the postwar New Deal economic order. As such, even businesses that seemingly had bought into commercial Keynesianism played a considerable part in the conservative backlash to the New Deal.

Keywords:   foreign-language press, labor media, mainstream media, far-right media, corporate interests, New Deal, free market triumphalism

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