Cultural Politics in the New Korean Wave Era
Cultural Politics in the New Korean Wave Era
This chapter investigates the role of the nation-state in the cultural industries and the Korean Wave in the context of the broader social structure of society amid neoliberal globalization. It articulates how the Korean government has developed the cultural industries and the ways in which the government has cultivated its cultural policies in global trade, such as export promotion, direct and indirect export subsidies and supports, and the promotion of the nation's cultural image abroad. It especially analyzes whether neoliberal ideologies, emphasizing a small government regime, have completely altered state interventionism, known as developmentalism, in the Korean Wave, leading to further discussion of the role of the nation-state. The chapter historicizes the Korean Wave phenomenon according to major policy shifts surrounding media ecology, driving the change and continuity of Hallyu over the past eighteen years.
Keywords: Korean Wave, Hallyu, Korean popular culture, nation-state, neoliberal globalization, cultural policy, developmentalism
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