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New Korean WaveTransnational Cultural Power in the Age of Social Media$
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Dal Yong Jin

Print publication date: 2016

Print ISBN-13: 9780252039973

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039973.001.0001

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Cultural Globalization in Korean Cinema

Cultural Globalization in Korean Cinema

Chapter:
(p.68) 4 Cultural Globalization in Korean Cinema
Source:
New Korean Wave
Author(s):

Dal Yong Jin

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252039973.003.0004

This chapter examines the swift change experienced by the Korean film industry in conjunction with the Korean Wave. It investigates the primary causes of the roller coaster-like shifts within Korean cinema, including government cultural policies due to the significant role of the government in the midst of neoliberal globalization. It then maps out the nature of cultural hybridity in domestic films by comparing hybridized films between the Hallyu 1.0 era and the Hallyu 2.0 era. By textually analyzing film genres and themes of 240 films produced domestically between 1989 and 2012, the chapter explores not only the ways in which Korean cinema develops hybridity in domestic films, but also whether hybridity has generated new possible cultures that are free from Western influence. This eventually leads us to determine the major characteristics of hybrid Korean cinema in the Hallyu 2.0 era and its future direction in the global film market.

Keywords:   New Korean Wave, Hallyu, Korean cinema, Korean film industry, neoliberal globalization, cultural policy, cultural hybridity

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