Jump to ContentJump to Main Navigation
New Korean WaveTransnational Cultural Power in the Age of Social Media$
Users without a subscription are not able to see the full content.

Dal Yong Jin

Print publication date: 2016

Print ISBN-13: 9780252039973

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039973.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 27 June 2022

Hybrid Local Animation’s Global Appeal

Hybrid Local Animation’s Global Appeal

(p.91) 5 Hybrid Local Animation’s Global Appeal
New Korean Wave

Dal Yong Jin

University of Illinois Press

This chapter examines Korea's animation industry, which has not been a major cultural form in Hallyu research. It investigates the historical, cultural, and economic forces that have shaped Korea's animation characters in the context of the debates on globalization utilizing the framework of hybridity. It analyzes the texts of a few animation characters, including Pororo the Little Penguin, in order to understand the major reasons for the sudden growth of the Korean animation industry. In particular, it maps out the hybrid nature of Korean animation, which is the politicization of local popular culture. By using Korea's animations, it challenges the notation of the depoliticization of popular culture. Finally, given that American and Japanese animation characters have exerted a huge influence since the early development of Korean animation, and taking into account the inclusion of elements of hybridization in production, the chapter discusses the ways in which the domestic animation industry has become popular in the global market.

Keywords:   Hallyu, Korean animation industry, globalization, Korean popular culture, animation characters, cultural hybridity

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.