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New Korean WaveTransnational Cultural Power in the Age of Social Media$
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Dal Yong Jin

Print publication date: 2016

Print ISBN-13: 9780252039973

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039973.001.0001

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Hybrid Local Animation’s Global Appeal

Hybrid Local Animation’s Global Appeal

Chapter:
(p.91) 5 Hybrid Local Animation’s Global Appeal
Source:
New Korean Wave
Author(s):

Dal Yong Jin

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252039973.003.0005

This chapter examines Korea's animation industry, which has not been a major cultural form in Hallyu research. It investigates the historical, cultural, and economic forces that have shaped Korea's animation characters in the context of the debates on globalization utilizing the framework of hybridity. It analyzes the texts of a few animation characters, including Pororo the Little Penguin, in order to understand the major reasons for the sudden growth of the Korean animation industry. In particular, it maps out the hybrid nature of Korean animation, which is the politicization of local popular culture. By using Korea's animations, it challenges the notation of the depoliticization of popular culture. Finally, given that American and Japanese animation characters have exerted a huge influence since the early development of Korean animation, and taking into account the inclusion of elements of hybridization in production, the chapter discusses the ways in which the domestic animation industry has become popular in the global market.

Keywords:   Hallyu, Korean animation industry, globalization, Korean popular culture, animation characters, cultural hybridity

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