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New Korean WaveTransnational Cultural Power in the Age of Social Media$
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Dal Yong Jin

Print publication date: 2016

Print ISBN-13: 9780252039973

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039973.001.0001

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Critical Discourse of K-pop within Globalization

Critical Discourse of K-pop within Globalization

(p.111) 6 Critical Discourse of K-pop within Globalization
New Korean Wave

Dal Yong Jin

University of Illinois Press

This chapter examines the transformation of K-pop in the early twenty-first century in a broader sociocultural context. It maps out whether hybridity has generated new creative cultures, ones that are free from Western dominance, or whether this trend eventually oppresses local music. The aim is therefore to investigate the different cultural stages and transition of popular music in Korea occurring within the unfolding logic of globalization and to interrogate the adequacy of cultural hybridity as a plausible framework to explain cultural phenomena currently under way. In particular, it analyzes the development of English mixed into the lyrics of Korean popular music in order to identify and examine several key factors involved in the rapid growth of K-pop and its influence in the New Korean Wave. From the perspective gained from the combined angles of critical cultural studies and textual analysis, new insights are generated into the emerging discourse of cultural hybridization in Korean popular music.

Keywords:   Korean popular music, K-pop, cultural hybridity, local music, globalization, New Korean Wave

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