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New Korean WaveTransnational Cultural Power in the Age of Social Media$
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Dal Yong Jin

Print publication date: 2016

Print ISBN-13: 9780252039973

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252039973.001.0001

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Global Penetration of Korea’s Smartphones in the Social Media Era

Global Penetration of Korea’s Smartphones in the Social Media Era

(p.151) 8 Global Penetration of Korea’s Smartphones in the Social Media Era
New Korean Wave

Dal Yong Jin

University of Illinois Press

This chapter analyzes several distinctive elements of the digital Korean Wave with the case of smartphones, compared to the mobile era until 2008. Here, the digital Korean Wave refers to the rapid growth of digital technologies, in particular smartphones, and the export of domestic-made smartphones to the global markets as part of the growth of the New Korean Wave. However, the digital wave also means the convergence of technology and culture in order to boost the rapid penetration of cultural genres, such as animation and K-pop in the global markets. It is connected to the significance of several services, in particular intellectual property rights, which are crucial for capital accumulation. The chapter starts with an examination of the Korean IT policy, which drives the growth of smartphones, in tandem with corporate policies. Through the lens of technological hybridization, it discusses whether the global penetration of Korean smartphones resolves the uneven power logic between Western, in this case the United States, and non-Western, meaning Korea, in the social media era.

Keywords:   digital Korean Wave, smartphones, information technology, IT policy, digital technologies

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