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New Korean Wave – Transnational Cultural Power in the Age of Social Media - Illinois Scholarship Online
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New Korean Wave: Transnational Cultural Power in the Age of Social Media

Dal Yong Jin


The 2012 smash Gangnam Style by the Seoul-based rapper Psy capped the triumph of Hallyu, the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. This book analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, the book shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designa ... More

Keywords: Hallyu, Korean music, Korean film, South Korean entertainment, intellectual property rights, animation, online games, Korean popular culture, digital technology

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780252039973
Published to Illinois Scholarship Online: April 2017 DOI:10.5406/illinois/9780252039973.001.0001


Affiliations are at time of print publication.

Dal Yong Jin, author
Simon Fraser University