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Cold War GamesPropaganda, the Olympics, and U.S. Foreign Policy$
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Toby C. Rider

Print publication date: 2016

Print ISBN-13: 9780252040238

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252040238.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 29 June 2022

A Campaign of Truth

A Campaign of Truth

(p.49) 3 A Campaign of Truth
Cold War Games

Toby C. Rider

University of Illinois Press

This chapter demonstrates how U.S. information officers devised plans to showcase the friendliness and sportsmanship of the U.S. Olympic team and encouraged private businesses to make the hosting cities a showground for U.S. enterprise and culture. In tandem with these efforts, U.S. propaganda depicted communist sport in a highly negative manner. Furthermore, in order to create and implement a propaganda strategy for the winter and summer Olympic festivals of 1952, the U.S. information program also facilitated cooperation with both the United States Olympic Committee (USOC) and the Amateur Athletic Union of the United States (AAU). This intervention challenged a long-held tradition, as the U.S. government began to work in concert with the private sphere in sport-related propaganda to new and uncharted levels under the mounting demands of the Cold War.

Keywords:   sportsmanship, U.S. Olympic team, U.S. enterprise, U.S. culture, U.S. propaganda, communist sport, 1952 Olympic festivals, sport-related propaganda, United States Olympic Committee

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