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Cold War GamesPropaganda, the Olympics, and U.S. Foreign Policy$
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Toby C. Rider

Print publication date: 2016

Print ISBN-13: 9780252040238

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252040238.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 17 September 2021

A New Olympic Challenge

A New Olympic Challenge

Chapter:
(p.83) 5 A New Olympic Challenge
Source:
Cold War Games
Author(s):

Toby C. Rider

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252040238.003.0006

This chapter explores the range of tactics used by the U.S. government in securing a favorable climate of opinion on the U.S. participation in the Olympics and discrediting the performance of the Soviet Union in the case of either victory or defeat. While it was easier to defend the U.S. sporting culture when U.S. athletes were winning athletic events around the world and dominating at the Olympics, the evolving nature of Soviet foreign policy in the aftermath of Stalin's death put pressure on the U.S. psychological warfare apparatus in the Olympic propaganda war. Thus, psychological warfare experts became even more involved in the activities of U.S. sports organizations, and began to press the boundaries of the state–private relationship.

Keywords:   Soviet foreign policy, U.S. sporting culture, psychological warfare, U.S. sports organizations, Soviet victory

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