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Cold War GamesPropaganda, the Olympics, and U.S. Foreign Policy$
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Toby C. Rider

Print publication date: 2016

Print ISBN-13: 9780252040238

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252040238.001.0001

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A New Olympic Challenge

A New Olympic Challenge

(p.83) 5 A New Olympic Challenge
Cold War Games

Toby C. Rider

University of Illinois Press

This chapter explores the range of tactics used by the U.S. government in securing a favorable climate of opinion on the U.S. participation in the Olympics and discrediting the performance of the Soviet Union in the case of either victory or defeat. While it was easier to defend the U.S. sporting culture when U.S. athletes were winning athletic events around the world and dominating at the Olympics, the evolving nature of Soviet foreign policy in the aftermath of Stalin's death put pressure on the U.S. psychological warfare apparatus in the Olympic propaganda war. Thus, psychological warfare experts became even more involved in the activities of U.S. sports organizations, and began to press the boundaries of the state–private relationship.

Keywords:   Soviet foreign policy, U.S. sporting culture, psychological warfare, U.S. sports organizations, Soviet victory

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