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Cold War GamesPropaganda, the Olympics, and U.S. Foreign Policy$
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Toby C. Rider

Print publication date: 2016

Print ISBN-13: 9780252040238

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252040238.001.0001

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(p.163) Conclusion
Cold War Games

Toby C. Rider

University of Illinois Press

This concluding chapter considers the scope of the U.S. Cold War propaganda efforts during the late 1950s. In many ways, the 1950s had set the stage for the remainder of the Cold War. The superpower sporting rivalry continued to elevate the political significance of athletic exchanges, track meets, and a range of other competitions and interactions between sportsmen and sportswomen from the East and the West. For the U.S. public, the Olympics were still the source of much debate as each festival arrived on its quadrennial orbit. Victory or defeat at the Olympics clearly remained important to the public and to the White House. Declassified documents also suggest that in the post-Eisenhower years the government was still deploying the Olympics in the service of psychological warfare.

Keywords:   Cold War, U.S. propaganda, Olympics, psychological warfare, 1950s, sportsmen, sportswomen

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