This chapter explores various efforts to “sell” neighborhoods as well as the construction and destruction of community through commodification. Using as examples Paseo Boricua in Humboldt Park and Halsted North (Boys Town) in Lakeview, it shows how particular ethnicities or lifestyles have been appropriated by cities and capital to be commodified and consumed. It also considers how some residents benefit while others confront the daily realities of continuous displacement and impoverishment created by the commodification process. While forces within Paseo Boricua and Halsted North carved out differential spaces, the chapter argues that commodification has transformed them into spaces for sale and what they represent—gayness and Puerto Ricanness. These cases illustrate the openings, dynamics, and contradictions involved in neighborhood change.