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Local VinoThe Winery Boom in the Heartland$
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James R. Pennell

Print publication date: 2016

Print ISBN-13: 9780252040740

Published to Illinois Scholarship Online: April 2017

DOI: 10.5406/illinois/9780252040740.001.0001

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Local Vino and Mondovino

Local Vino and Mondovino

Midwestern Wineries in the Global Context

(p.151) 8 Local Vino and Mondovino
Local Vino

James R. Pennell

University of Illinois Press

This chapter examines the relationship of Midwestern wineries to the global wine industry and the fuzziness of the “local” label that many winery owners use to distinguish themselves for marketing purposes. It first considers the sourcing of grapes in the Midwest before discussing the impact of globalization on wine distribution in the region. It then explores the Midwestern wineries' dependence on the global wine industry and how they diversify to deal with competition from craft breweries and distilleries. It also asks whether Midwestern wineries make “good” wine that can compete internationally and whether they can become global players. The chapter concludes by suggesting some possible directions in which Midwestern wineries could be headed as they respond to competition from both near and far.

Keywords:   wineries, wine industry, marketing, Midwest, winery owners, grapes, globalization, wine distribution, competition, distilleries

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