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Networking ChinaThe Digital Transformation of the Chinese Economy$
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Yu Hong

Print publication date: 2017

Print ISBN-13: 9780252040917

Published to Illinois Scholarship Online: September 2017

DOI: 10.5406/illinois/9780252040917.001.0001

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Recasting the Media System

Recasting the Media System

Network Convergence and Digital TV

(p.101) Chapter 5 Recasting the Media System
Networking China

Yu Hong

University of Illinois Press

This chapter argues that the 2008 global economic crisis and the economic restructuring that followed have accelerated state-led digitization, corporation, and capital accumulation within the state media system. After contextualizing media reforms as part of the state’s cultural-system reform program, the chapter examines the case of digital TV, tracing the bumpy process of using convergence as a cover to corporatize cable networks and content production while revealing the leading role of state-owned digital media companies exemplified by Shanghai Media Group and Zhejiang Wasu in this process. It also underscores the inherent contradictions of the corporate digital-TV enterprise, especially demand deficiency resulting from systematic socioeconomic inequality and the contingency of public service left to the discretion of state companies that manage digital TV.

Keywords:   Network convergence, digital TV, cultural system reforms, state media reforms, public culture service, triple play, Shanghai Media Group, Zhejiang Wasu, cable networks

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