Jump to ContentJump to Main Navigation
Colored No MoreReinventing Black Womanhood in Washington, D.C.$
Users without a subscription are not able to see the full content.

Treva B. Lindsey

Print publication date: 2017

Print ISBN-13: 9780252041020

Published to Illinois Scholarship Online: September 2017

DOI: 10.5406/illinois/9780252041020.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 28 February 2021

Make Me Beautiful

Make Me Beautiful

Aesthetic Discourses of New Negro Womanhood

Chapter:
(p.52) 2 Make Me Beautiful
Source:
Colored No More
Author(s):

Treva B. Lindsey

Publisher:
University of Illinois Press
DOI:10.5406/illinois/9780252041020.003.0003

This chapter closely engages African American beauty culture. Advertisements for beauty products such as hair pomades and skin bleaches comprised a significant portion of advertisements in African American newspapers throughout the early twentieth century. The advertisements for beauty products targeting African American women unveil a discourse and an industry that were instrumental to the materialization of a New Negro culture. Through advertisements and open discussions about African American beauty, self-presentation and adornment shifted from an individual/private sphere issue to a formidable public culture site of individual and collective expressivity during the New Negro era. African American beauty culture thrived as a site of reinvention and re-imagining for New Negro women. It also offered multiple authorial roles in which these women could partake, including: producer, consumer, and manufacturer. In Washington, this black women’s beauty culture was a thriving industry as well as a battleground and playground for black women actualizing themselves as New Negro women.

Keywords:   hair, black women, black press, skin bleaching, elitism, colorism, Washington, D.C, beauty, modernity, commerce, Jim Crow, culture industries, white supremacy, commodity

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.