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Baking Powder WarsThe Cutthroat Food Fight that Revolutionized Cooking$
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Linda Civitello

Print publication date: 2017

Print ISBN-13: 9780252041082

Published to Illinois Scholarship Online: January 2018

DOI: 10.5406/illinois/9780252041082.001.0001

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The Cream of Tartar Wars

The Cream of Tartar Wars

Battle Royal, 1888–1899

(p.70) Chapter 5 The Cream of Tartar Wars
Baking Powder Wars

Linda Civitello

University of Illinois Press

This chapter deals with three different trade wars at the end of the nineteenth century: (1) within Royal for control of the company; (2) between Royal and companies that used different formulas; and (3) among three companies that used cream of tartar, including Dr. Price. All the companies claimed that their competitors’ products were toxic and that they were perpetrating frauds on consumers. The last war was resolved by combining the three companies into the Royal trust, capitalized at $20 million, as part of the Great Merger Movement. There is also an analysis of cookbooks showing African-American and Hispanic use of baking powder.

Keywords:   cream of tartar, Royal, Dr. Price, trust, Great Merger Movement, toxic, fraud

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