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Baking Powder WarsThe Cutthroat Food Fight that Revolutionized Cooking$
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Linda Civitello

Print publication date: 2017

Print ISBN-13: 9780252041082

Published to Illinois Scholarship Online: January 2018

DOI: 10.5406/illinois/9780252041082.001.0001

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Baking Powder Today

Baking Powder Today

Post–World War II to the Twenty-First Century

(p.173) Chapter 11 Baking Powder Today
Baking Powder Wars

Linda Civitello

University of Illinois Press

Baking powder was a revolution and a paradigm shift with Clabber Girl as the uncontested leader and Calumet in second place. Multinational companies like McDonald’s, Kentucky Fried Chicken, Denny’s, and IHOP have spread baking powder and American eating habits around the globe. In the South, baking powder biscuits became a passion, with an international festival and local flours like Martha White and White Lily. The internet has enabled bakers, especially women, to reclaim the voices they lost to industrialization, and share and experiment with new shortcuts using baking powder, such as dump and mug cakes. Baking powder fortunes have left legacies like Calumet Farm in thoroughbred racing, and the Indianapolis 500 in car racing.

Keywords:   paradigm shift, Clabber Girl, McDonald’s, Kentucky Fried Chicken, Martha White, White Lily, dump cakes, mug cakes, Calumet Farm, Indianapolis 500

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