Served on a Platter
Served on a Platter
How French Radio Cracked the U.S. Airwaves
This chapter analyzes the French Broadcasting System (FBS), a postwar unit of Radiodiffusion Française (RDF), led by Pierre Crénesse. From Paris the FBS produced and distributed recorded English-language radio programs to hundreds of commercial, not-for-profit, and educational U.S. stations from the late 1940s to the early 1970s. The chapter assesses the effects of Cold War geopolitics and the Marshall Plan on the nature of U.S.–French broadcasting, which blurred clear lines of command and control. The FBS promulgated sounds of a revived France on U.S. airwaves. Radio marked an important field of geopolitics and afforded access points for France to reach American listeners and burnish its international reputation via broadcasting.
Keywords: Marshall Plan, Cold War, soft power, Pierre Crénesse, French Broadcasting System (FBS), International Goodwill Network (IGN)
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