Jump to ContentJump to Main Navigation
Building the Black MetropolisAfrican American Entrepreneurship in Chicago$
Users without a subscription are not able to see the full content.

Robert E. Weems and Jason P. Chambers

Print publication date: 2017

Print ISBN-13: 9780252041426

Published to Illinois Scholarship Online: May 2018

DOI: 10.5622/illinois/9780252041426.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 03 August 2021

Positive Realism

Positive Realism

Tom Burrell and the Development of Chicago as a Center for Black-O wned Advertising Agencies

Chapter:
(p.191) Chapter 9 Positive Realism
Source:
Building the Black Metropolis
Author(s):

Jason P. Chambers

Publisher:
University of Illinois Press
DOI:10.5622/illinois/9780252041426.003.0010

New York City’s Madison Avenue has long been considered the center of advertising in the United States. Yet for African Americans in the industry, Chicago is much more representative of their experiences in and contributions to advertising. This chapter examines the early professional and entrepreneurial life of Thomas J. Burrell, founder of Burrell Advertising. It analyzes the creation of his advertising technique known as “Positive Realism” in representing blacks’ in advertisements as well as his contributions to the development of the network of blacks Chicago’s business community. Additionally, this chapter focuses on the strategic relationships Burrell built within the advertising industry and with individuals who worked for clients like McDonald’s. These relationships enabled Burrell to build of the most successful agencies in advertising history.

Keywords:   Thomas Burrell, Burrell Advertising, Positive Realism, McDonald’s, Marlboro, Black McDonald’s Operators Association, Roland Jones, Emmett McBain, Philip Morris, Black Advertising Group

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.