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Migrant MarketplacesFood and Italians in North and South America$
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Elizabeth Zanoni

Print publication date: 2018

Print ISBN-13: 9780252041655

Published to Illinois Scholarship Online: September 2018

DOI: 10.5622/illinois/9780252041655.001.0001

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Manly Markets in le due Americhe, 1880–1914

Manly Markets in le due Americhe, 1880–1914

Chapter:
(p.13) Chapter 1 Manly Markets in le due Americhe, 1880–1914
Source:
Migrant Marketplaces
Author(s):

Elizabeth Zanoni

Publisher:
University of Illinois Press
DOI:10.5622/illinois/9780252041655.003.0002

This chapter maps changing links between Italian migration and trade to the United States and Argentina. It focuses on Italian elites’ endeavors to exploit these links as part of larger nation- and empire-building projects. By comparing government statistics to elite representations of Italian people and food exports in trademarks and in Italian Chamber of Commerce publications, it argues that Italian leaders masculinized migrant marketplaces and the transnational paths in which they were embedded. Unlike neighboring European countries where ties between consumption and nationhood were increasingly associated with women, Italy’s massive emigration required linking Italian consumption to male citizens abroad. While labor migrants established profitable commercial routes in Italian exports, these gendered representations of manly markets overlooked the way transnational family economies restrained migrant consumption.

Keywords:   migrant marketplace, manly market, consumption, nation, gender, empire, family economy, migration, trade, Italian Chamber of Commerce

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