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Migrant MarketplacesFood and Italians in North and South America$
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Elizabeth Zanoni

Print publication date: 2018

Print ISBN-13: 9780252041655

Published to Illinois Scholarship Online: September 2018

DOI: 10.5622/illinois/9780252041655.001.0001

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Reorienting Migrant Marketplaces in le due Americhe during the Interwar Years

Reorienting Migrant Marketplaces in le due Americhe during the Interwar Years

(p.131) Chapter 5 Reorienting Migrant Marketplaces in le due Americhe during the Interwar Years
Migrant Marketplaces

Elizabeth Zanoni

University of Illinois Press

Chapters Five and Six focus on the interwar years, when a worldwide depression, intensifying restrictions against mobile people and products, and rising nationalisms changed the global geography of migrant marketplace connections. After World War I, U.S. economic expansion in South America and U.S. immigration restriction, which redirected Italians to Argentina, intensified North-South links between Italians in New York and Buenos Aires. Migrants in Buenos Aires expressed concern that the growing presence of U.S. capital and consumer goods threatened the Italian export market. After having targeted Italians as consumers in New York, U.S. food corporations like Armour and Company began targeting Italians in Buenos Aires as well. Meanwhile they capitalized on links between consumption and femininity made during the war to depict migrant marketplaces as predominately female.

Keywords:   Depression, Restriction, Reorientation, Armour and Company, Interwar, Capital, consumer goods, migrant marketplaces

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