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Migrant MarketplacesFood and Italians in North and South America$
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Elizabeth Zanoni

Print publication date: 2018

Print ISBN-13: 9780252041655

Published to Illinois Scholarship Online: September 2018

DOI: 10.5622/illinois/9780252041655.001.0001

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Fascism and the Competition for Migrant Consumers, 1922–1940

Fascism and the Competition for Migrant Consumers, 1922–1940

(p.157) Chapter 6 Fascism and the Competition for Migrant Consumers, 1922–1940
Migrant Marketplaces

Elizabeth Zanoni

University of Illinois Press

Chapter Six demonstrates that connections between Italian consumers in New York and Buenos Aires became particularly politicized with the rise of Fascism in Italy. During the 1935 League of Nations’ boycott against Italy, Benito Mussolini called on migrants to consume for their homeland. Unlike World War I, however, during the boycott migrants used the Italian-language press to debate their patriotic duty as consumers and to form identities and experiences around U.S., Argentine, and Italian goods. Ironically, as Mussolini tried to divorce Italian women from Western-style consumerism at home, Italian-language newspapers abroad—supported economically by Italian fascists—employed links between women and foodstuffs to generate ethnic identities. By the 1930s, Italy, the U.S., and Argentina all competed for the attention of Italian consumers, especially women.

Keywords:   Fascism, Benito Mussolini, League of Nations, Boycott, Women, ethnic identity, Italian-language press

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