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Big SisterFeminism, Conservatism, and Conspiracy in the Heartland$
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Erin M. Kempker

Print publication date: 2018

Print ISBN-13: 9780252041976

Published to Illinois Scholarship Online: May 2019

DOI: 10.5622/illinois/9780252041976.001.0001

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Low-Key Feminism as a Strategy

Low-Key Feminism as a Strategy

(p.90) Chapter 4 Low-Key Feminism as a Strategy
Big Sister

Erin M. Kempker

University of Illinois Press

Chapter 4 focuses on how Hoosier feminists adapted feminism to the particular political environment of Indiana, specifically we examine feminists’ decision to forward a “low key” image to achieve greater respectability and support for the ERA in a conservative political milieu. This decision ultimately proved successful in ratification of the ERA, but also led to dissent and hard feelings within feminist coalitions as many started to see the “low key” strategy as a muzzle. This chapter explores the strategy decisions and contours of the Hoosier feminist movement rooted as it was to place.

Keywords:   second wave feminism, Indiana, women, political activity, National Organization for Women (NOW), history of feminism, Equal Rights Amendment, Hoosiers for the Equal Rights Amendment

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