Jump to ContentJump to Main Navigation
The Taco TruckHow Mexican Street Food Is Transforming the American City$
Users without a subscription are not able to see the full content.

Robert Lemon

Print publication date: 2019

Print ISBN-13: 9780252042454

Published to Illinois Scholarship Online: January 2020

DOI: 10.5622/illinois/9780252042454.001.0001

Show Summary Details
Page of

PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 21 June 2021

Cooking Up Multiculturalism

Cooking Up Multiculturalism

(p.125) Chapter 6 Cooking Up Multiculturalism
The Taco Truck

Robert Lemon

University of Illinois Press

Chapter 6 investigates how food trucks have positively transformed Columbus’s city image. The chapter expands to the scale of the city to show how urban branding and the influx of gourmet food trucks has eased the acceptance of taco trucks. Since city boosters rebranded Columbus as “a smart and open city,” food trucks have become markers of ethnic diversity that enhance the city’s cultural capital. However, taco trucks somehow still seem to be missing from the city’s central consumption spaces. This chapter evaluates why that is, arguing that white privilege most often favors the boutique food truck variety, which systematically excludes traditional taco trucks from primarily public spaces and places.

Keywords:   food trucks, Columbus, city image, urban branding, taco trucks, ethnic diversity, cultural capital, consumption spaces, white privilege, public spaces

Illinois Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.