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The Taco TruckHow Mexican Street Food Is Transforming the American City$
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Robert Lemon

Print publication date: 2019

Print ISBN-13: 9780252042454

Published to Illinois Scholarship Online: January 2020

DOI: 10.5622/illinois/9780252042454.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 04 December 2020

Cooking Up Multiculturalism

Cooking Up Multiculturalism

Chapter:
(p.125) Chapter 6 Cooking Up Multiculturalism
Source:
The Taco Truck
Author(s):

Robert Lemon

Publisher:
University of Illinois Press
DOI:10.5622/illinois/9780252042454.003.0007

Chapter 6 investigates how food trucks have positively transformed Columbus’s city image. The chapter expands to the scale of the city to show how urban branding and the influx of gourmet food trucks has eased the acceptance of taco trucks. Since city boosters rebranded Columbus as “a smart and open city,” food trucks have become markers of ethnic diversity that enhance the city’s cultural capital. However, taco trucks somehow still seem to be missing from the city’s central consumption spaces. This chapter evaluates why that is, arguing that white privilege most often favors the boutique food truck variety, which systematically excludes traditional taco trucks from primarily public spaces and places.

Keywords:   food trucks, Columbus, city image, urban branding, taco trucks, ethnic diversity, cultural capital, consumption spaces, white privilege, public spaces

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