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On TrendThe Business of Forecasting the Future$
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Devon Powers

Print publication date: 2019

Print ISBN-13: 9780252042874

Published to Illinois Scholarship Online: May 2020

DOI: 10.5622/illinois/9780252042874.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 23 September 2021

Global Futurity

Global Futurity

(p.109) Chapter 5 Global Futurity
On Trend

Devon Powers

University of Illinois Press

Chapter 5 takes on the trend industry’s global dimensions. In considering how trends travel around the world, the chapter argues that the trend business reflects a neoliberal agenda. It explores how globalization, protech optimism, and inequality are embedded into how the trend businesses both imagines and tracks the future. The chapter focuses primarily on Dubai and the Netherlands but includes insights from forecasters based in a number of additional countries. Keywords: Dubai, the Netherlands, futurism, future, trends, innovation

Keywords:   Dubai, the Netherlands, futurism, future, trends, innovation

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