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Unruly CinemaHistory, Politics, and Bollywood$
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Rini Battacharya Mehta

Print publication date: 2020

Print ISBN-13: 9780252043123

Published to Illinois Scholarship Online: January 2021

DOI: 10.5622/illinois/9780252043123.001.0001

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India’s Long Globalization and the Rise of Bollywood

India’s Long Globalization and the Rise of Bollywood

(p.141) Chapter 4 India’s Long Globalization and the Rise of Bollywood
Unruly Cinema

Rini Bhattacharya Mehta

University of Illinois Press

The final chapter will elucidate how the renewed threat posed by imports after globalization to Indian cinema is neutralized by two simultaneous reinventions. The first is Indian cinema’s reinvention of the nation, as defined by a hegemonic Hindu nationalism on the one hand and the diaspora as an extended national family on the other. The second is Bombay-based Hindi cinema’s reinvention of itself as Bollywood, adopting the name that was previously used only sarcastically and almost always within quotes. Both reinventions invigorated popular Indian cinema, both in and outside of Bollywood.

Keywords:   Aamir Khan, 100 Crore Club, dubbing, Bollywood, Slumdog Millionaire, globalization

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