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Unruly CinemaHistory, Politics, and Bollywood$
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Rini Battacharya Mehta

Print publication date: 2020

Print ISBN-13: 9780252043123

Published to Illinois Scholarship Online: January 2021

DOI: 10.5622/illinois/9780252043123.001.0001

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Cinema, Media, and Global Capital in an Unruly Democracy

Cinema, Media, and Global Capital in an Unruly Democracy

(p.179) Epilogue Cinema, Media, and Global Capital in an Unruly Democracy
Unruly Cinema

Rini Bhattacharya Mehta

University of Illinois Press

From 2007 onwards, a sizeable majority of the top-grossing Bollywood films have been funded partially or in full by a Hollywood studio. Since 2015, Indian films have found new outlets in online media companies such as Netflix, Amazon Studios, and YouTube. And in 2018, both Amazon and Netflix had marketed their original content using the Bollywood star-centric model. It is in this context that the last chapter unpacks the probable futures in the ever-evolving, flexible historiography of Indian cinema.

Keywords:   Baahubali, Amazon, Netflix, historiography of Indian cinema

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