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Fashioning PostfeminismSpectacular Femininity and Transnational Culture$
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Simidele Dosekun

Print publication date: 2020

Print ISBN-13: 9780252043215

Published to Illinois Scholarship Online: January 2021

DOI: 10.5622/illinois/9780252043215.001.0001

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“I’m Working, You Know”

“I’m Working, You Know”

The Serious Business of Spectacularity

(p.65) 3 “I’m Working, You Know”
Fashioning Postfeminism

Simidele Dosekun

University of Illinois Press

This chapter concerns the practicalities of how the women achieved or attained their spectacularly feminine style, from how they shopped for the look to how they managed its myriad elements and afforded it all. The chapter argues that the women took a rationalized and calculative or, in a word, entrepreneurial approach to their self-fashioning, including by risk-managing their use of dress and beauty technologies deemed potentially harmful. It argues also that the women’s claims that they paid for their expensive style by themselves were less an assertion of postfeminist independence than a repudiation of local moral suspicions that young Lagos women consume via engagement in transactional heterosexual relationships.

Keywords:   Entrepreneurialism, Consumerism, aesthetic labour, aesthetic risk, aesthetic vigilance, transactional sex

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