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Fashioning PostfeminismSpectacular Femininity and Transnational Culture$
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Simidele Dosekun

Print publication date: 2020

Print ISBN-13: 9780252043215

Published to Illinois Scholarship Online: January 2021

DOI: 10.5622/illinois/9780252043215.001.0001

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Globally Black, “Naija,” and Fabulous

Globally Black, “Naija,” and Fabulous

Asserting Authentic Selves

(p.88) 4 Globally Black, “Naija,” and Fabulous
Fashioning Postfeminism

Simidele Dosekun

University of Illinois Press

The chapter concerns how the women position themselves as simultaneously and authentically black, Nigerian and cosmopolitan subjects. The first part of the chapter addresses the racial politics of the women’s habitual consumption of, and deep attachments to, weaves and wigs. It proposes a new theoretical understanding of these beauty technologies as “unhappy” for black women but not, therefore, centered on whiteness. The second part of the chapter argues that Lagos and Nigeria are not merely backdrops to the women’s spectacularly feminine self-stylization but rather enter into its very fabric and logics.

Keywords:   black beauty, weaves, wigs, unhappy technologies, cosmopolitanism, transnational media culture, sexualization

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