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Fashioning PostfeminismSpectacular Femininity and Transnational Culture$
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Simidele Dosekun

Print publication date: 2020

Print ISBN-13: 9780252043215

Published to Illinois Scholarship Online: January 2021

DOI: 10.5622/illinois/9780252043215.001.0001

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PRINTED FROM ILLINOIS SCHOLARSHIP ONLINE (www.illinois.universitypressscholarship.com). (c) Copyright Illinois University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in ISO for personal use.date: 23 July 2021

“Not That Kinda Girl”

“Not That Kinda Girl”

Resignifying Hyperfemininity for Postfeminist Times

(p.116) 5 “Not That Kinda Girl”
Fashioning Postfeminism

Simidele Dosekun

University of Illinois Press

The concern of this chapter is with how the women imagine and experience being seen and read by others, versus how they see themselves and wish to be understood. It argues that the women invoke commonplace derogatory stereotypes of “girliness” as frivolous in order to distinguish themselves as doing a new and rare style of it that means “girl power.” The chapter maps the contradictions and tensions in the women’s attempts to resignify hyperfemininity in this way, showing that, in practice, they cannot control or predict the meanings of their appearance.

Keywords:   girliness, girly-girls, Hyperfemininity, postfeminist masquerade

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