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Fighting VisibilitySports Media and Female Athletes in the UFC$
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Jennifer McClearen

Print publication date: 2021

Print ISBN-13: 9780252043734

Published to Illinois Scholarship Online: September 2021

DOI: 10.5622/illinois/9780252043734.001.0001

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On Love and Violence

(p.161) Coda
Fighting Visibility

Jennifer McClearen

University of Illinois Press

The conclusion of Fighting Visibility meditates on the tensions between love and violence in MMA and its largest promotion. Rather than framing MMA as an inherently violent pursuit, the coda upholds consent and mutual respect as essential values that differentiate combat sports from violence. Athletes enter the cage with mutually agreed upon rules when they consent to the competition. They also sign contracts with the UFC in good faith that the promotion will uphold their commitments to its athletes. Thus, the real violence in the UFC is labor practices that violate the trust the athletes place in them while the promotion exploits the fighters’ love for MMA and willingness to labor for the sport’s visibility. Neoliberal labor practices are the central form of violence that should be eradicated in combat sports.

Keywords:   MMA, Violence, Neoliberalism, Labor, UFC, visibility

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